‘We Pay to Buy Ourselves’: Netflix, Spectators & Streaming

This article explains how Netflix has transformed the ways in which we interact with media contemporary milieu. I argue that works through a process of planned differentiation, designing unique customization experiences to create new type user participates its global and regional release production strategies. leads me into discussion interface manages spectators’ experience series connected features. Thus, detail Netflix’ personalization mechanisms, proposing that, ultimately, users ‘pay buy themselves’, or version themselves offers back upon systematically gathering data on their habits. Finally, remark key characteristics current streaming service/spectator relationship are deceptive limitlessness, customization, automation content flow ubiquity, weaving form audiovisual engagement partially and, at times completely, conquered our everyday.